The Curacion Company came to me with nothing but a name. They were looking for product development, brand identity and web development. After learning more about their mission, I knew developing their products and brand identity focused on a circular economic business model was the best approach. Meaning they would grow ingredients, process and bottle with people who were within a 60 mile radius, keeping everything as local as possible. This model not only boosted their local economy but provided me with inspiration for their logo, website and marketing direction.
COMPONENTS OF BRANDING
Circle, reflects circular economy
"healing curated for life"
CURACION pet formula labels.
Social media content.
CIRCLE = circular economic model
TRIANGLE = USA grown, processed & manufactured also represents 3 audiences (athletes, daily wellness and pets)
LEAF = Reflects organic nature of products.
Content writing (products and research articles)
Linked with social media accounts
Linked with product QR code for traceability
Setup business emails
Setup fulfillment process
PRODUCT INGREDIENT SOURCING/PROCESSING
- Setup a circular economic model and partnered with farmers to grow organic ingredients locally and local processors to formulate products within a 60 mile radius.
PRODUCT LABELS - Designed labels, icons, and nutrition panel.
- Created photos for website and social media use.
TARGETED MEDIA ADS