Bill Corbin was an exceptional client to work with. Unlike a lot of startup businesses that lack media and content, Bill had years of content and media that needed to be clearly presented and arranged in one place. I would sum this project up by saying it was like branding a spoken legend and creating a digital biography/scrapbook.
COMPONENTS OF BRANDING
"Embracing the Science of Nature"
Corbin Sciences' story began way before it was professionally digitally created in 2019. Bill Corbin had been farming his family's century farm for years. His main focus had been on using plant genetics to naturally breed better varieties of crops like tobacco, indigo and now hemp. Bill decided he was in need of a formal business approach moving forward to optimize market penetration. This new business approach was branded by Corbin Sciences. It was such a pleasure creating content and arranging Bill's media in such a way to enhance his organic following.
Linked with social media accounts
Setup business emails
Anchors and Side Menu
SEO - advanced
ARRANGED EXISTING MEDIA CONTENT
- Bill had an extensive collection of news articles, public speaking events etc. that needed to be included on his website.
SOCIAL MEDIA MANAGEMENT
- For some time I managed Corbins Sciences social media and generated content. I practically lived at the farm for a summer!
- Created photos for website and social media use.
OPTIMIZED 3RD PARTY SALES CHANNELS
- Setup multiple sales channels on 3rd party sites.